What is a social media audit and why is it important?

What is a social media audit and why is it important?

A social media audit is a systematic evaluation of your social media accounts and their performance. It involves analysing metrics, content quality, audience engagement, and overall social media strategy. Conducting regular social media audits is essential to understand what’s working well and where there is room for improvement. It helps in refining your SMM strategy, identifying strengths and weaknesses, and making data-driven decisions for future campaigns.

Learn More: Importance of Social Media Audit in Digital Marketing | QL Tech, Australia.