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Knowledgebase

What is programmatic advertising and how does it change the landscape of digital marketing?

Home » Docs » What is programmatic advertising and how does it change the landscape of digital marketing?

What is programmatic advertising and how does it change the landscape of digital marketing?

Programmatic advertising uses automated technology for buying and selling ad space, relying on data and algorithms to target specific audiences. This leads to more efficient ad spend, improved targeting, and real-time campaign optimisation.

Learn More: WHAT IS PROGRAMMATIC ADVERTISING?.