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What is remarketing in Google Ads, and how does it work?

Home » Docs » What is remarketing in Google Ads, and how does it work?

What is remarketing in Google Ads, and how does it work?

Remarketing in Google Ads allows businesses to show ads to users who have previously visited their website or interacted with their ads. It works by placing a tracking code (remarketing tag) on the website and then targeting these users with relevant ads when they browse other websites or search on Google.

Learn More: What Is Google Remarketing (Retargeting), and How Can You Use It? | Mailchimp.