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Knowledgebase

What is the Google Ads Ad Rank, and how is it calculated?

Home » Docs » What is the Google Ads Ad Rank, and how is it calculated?

What is the Google Ads Ad Rank, and how is it calculated?

The Google Ads Ad Rank determines the position of an ad in search results. It is calculated based on bid amount, ad quality (Quality Score), and the expected impact of ad extensions and formats. Ad Rank helps determine ad placement and ad eligibility.

Learn More: What is Google’s Ad Rank Formula and How Does It Work?