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What is the Google Ads Keyword Match Type “Broad Match,” and how does it work?

Home » Docs » What is the Google Ads Keyword Match Type “Broad Match,” and how does it work?

What is the Google Ads Keyword Match Type “Broad Match,” and how does it work?

Broad Match in Google Ads allows ads to be displayed for a wide range of search queries related to the chosen keywords. It includes synonyms, misspellings, and related terms. While it can reach a broad audience, it may also result in less precise targeting.

Learn More: Keyword Match Types in Google Ads & SEO [2023]