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Knowledgebase

What is the Google Ads Quality Score, and how can it be improved?

Home » Docs » What is the Google Ads Quality Score, and how can it be improved?

What is the Google Ads Quality Score, and how can it be improved?

The Quality Score in Google Ads is a measure of ad relevance, landing page experience, and expected click-through rate (CTR). To improve it, focus on creating highly relevant ad copy, using targeted keywords, optimising landing pages, and continually monitoring and optimising campaigns.

Learn More: Google Ads Quality Score Optimization: Complete Guide | yellowHEAD.