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Knowledgebase

What is the importance of A/B testing in digital marketing campaigns?

Home » Docs » What is the importance of A/B testing in digital marketing campaigns?

What is the importance of A/B testing in digital marketing campaigns?

A/B testing is crucial for understanding customer preferences and behaviour. It allows marketers to compare different versions of a webpage, ad, or email to determine which performs better, leading to more effective marketing strategies.

Learn More: What is A/B Testing in Marketing? | Mailchimp.