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What is the role of ad targeting options like custom audiences and retargeting in Meta advertising?

Home » Docs » What is the role of ad targeting options like custom audiences and retargeting in Meta advertising?

What is the role of ad targeting options like custom audiences and retargeting in Meta advertising?

Custom audiences and retargeting allow businesses to reach specific segments of their audience with tailored messages. Custom audiences are created using existing customer data, while retargeting targets users who have previously interacted with the business, such as visiting the website or engaging with previous ads.

Learn More: About custom audiences | Meta Business Help Center