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What is the significance of split testing in email marketing?

Home » Docs » What is the significance of split testing in email marketing?

What is the significance of split testing in email marketing?

Split testing (or A/B testing) is significant as it helps determine the most effective elements of an email campaign, whether it’s the subject line, content, CTA, or send time. It aids in optimising future campaigns for better performance.

Learn More: Email Marketing A/B Testing – Ultimate Guide – MailerLite.