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Knowledgebase

What role do subject lines play in the success of an email marketing campaign?

Home » Docs » What role do subject lines play in the success of an email marketing campaign?

What role do subject lines play in the success of an email marketing campaign?

Subject lines significantly influence the open rates of emails. A compelling, clear, and engaging subject line can grab attention and entice recipients to open the email. Personalisation and relevance in subject lines also contribute to higher open rates.

Learn More: Best Practices for Email Subject Lines | Mailchimp.