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What role does analytics play in eCommerce marketing?

Home » Docs » What role does analytics play in eCommerce marketing?

What role does analytics play in eCommerce marketing?

Analytics play a crucial role in providing insights into customer behaviour, tracking website performance, measuring the effectiveness of marketing campaigns, and helping in making data-driven decisions to optimise strategies.

Learn More: 9 Benefits Of Analytics In Ecommerce Industry – ComTec Info RPA.