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What role does personalisation play in eCommerce marketing?

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What role does personalisation play in eCommerce marketing?

Personalisation in eCommerce marketing plays a crucial role in enhancing the customer experience. It involves tailoring product recommendations, content, and offers based on individual customer preferences, browsing history, and past purchases, leading to increased engagement and loyalty.

Learn More: E-Commerce Personalization Guide: Benefits & Platforms | Bloomreach

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