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What strategies can be employed to increase the click-through rate (CTR) in email campaigns?

Home » Docs » What strategies can be employed to increase the click-through rate (CTR) in email campaigns?

What strategies can be employed to increase the click-through rate (CTR) in email campaigns?

Strategies to increase CTR include creating compelling and relevant content, using strong CTAs, personalising email content, optimising email layout and design, and segmenting the audience for targeted messaging.

Learn More: 13 Ways to Boost Your Marketing Email Click-Through Rate